Everything is energy.
I work at the intersection of beverage, sound, and live experience — CPG consultant, certified sound practitioner, experience producer, and founder of Hatchet Granny.
Twenty years building brands from concept to shelf – including my own. Just as comfortable behind a microphone, in a sound bath, or on a stage. Raised in Steely Dan lore, I’ve always believed the best experiences are equal parts precision, emotion, and a little bit of magic.
Four worlds.
One frequency.
Product from vision.
ritual, and repair.
You walk into them.
Studio culture. Legacy.
I've never had a
straight-line career.
Good.
The interesting ones don't.
I started in CPG two decades ago — vitamins, wellness, beauty, beverage — selling, sampling, launching, and learning what actually moves product in the real world. Along the way: USC, SAG-AFTRA, Reiki, herbalism, sound therapy, experimental theatre, horror, nightlife.
None of it was random. It all taught me the same thing: people remember how you make them feel.
After losing my father, Roger Nichols, I went deeper into sound — 186 hours of certification, a first-of-its-kind sound bath at NAMM, and Hatchet Granny. Now I help brands, artists, and cultural projects build things people actually feel.
The receipts.
Hatchet
Granny
Hatchet Granny is a gothic botanical beverage brand for beautiful disasters.
Built from grief, sobriety, plant medicine, humor, and a refusal to let non-alcoholic culture become beige, Hatchet Granny creates drinks and experiences with actual personality.
The brand began as an elixir bar concept and grew into a product line, pop-up experience, retail brand, and identity-driven world — with retail accounts, distribution, events, and a loyal community of people who want more than a “replacement” drink.
Hatchet Granny is not about subtraction.
It’s about addition: more ritual, more flavor, more pleasure, more life.
Roger Nichols
Archive
The Roger Nichols Archive is more than a photo collection.
It is a living cultural project preserving the work, images, stories, recordings, and technical legacy of one of modern music’s most important recording engineers.
The archive includes hundreds of photographs, personal materials, historic studio documentation, and rare artifacts connected to Steely Dan, John Denver, and the golden age of record-making.
The project has already expanded into a published book, museum exhibition work, documentary development, GRAMMY Museum programming, and licensed appearances in music documentaries.
In June 2026, the GRAMMY Museum hosted the sold-out Reelin’ in the Early Years of Steely Dan — an evening of Roger’s never-before-seen photographs, music, and conversation that I co-moderated alongside Jake Malooley of Expanding Dan. Event details · Limited edition prints from the program are for sale here.
The archive's most public moment came when "The Second Arrangement" — a beautifully restored recording of the legendary lost Steely Dan track — was discovered and delivered. Featured in The Guardian.
This is not nostalgia. This is the preservation of sound history.
Everything else is infrastructure.
Let’s build
something real.
Whether you’re creating a beverage brand, booking a sound experience, exploring the Roger Nichols Archive, or trying to turn a wild idea into something tangible — I’d love to hear from you.
Open the contact form →