I’ve never had a straight-line career. Good. The interesting ones don’t.

I started in CPG more than two decades ago, working across vitamins, wellness, beauty, and beverage brands — selling, sampling, launching, merchandising, educating, and learning what actually moves products in the real world.

I studied International Relations at USC with a concentration in Asia. I became a SAG-AFTRA performer. I trained in Reiki, herbalism, and sound therapy. I spent time in experimental theatre, horror, nightlife, wellness, live events, and storytelling. None of it was random.

It all taught me the same thing: people remember how you make them feel.

After losing my father, Roger Nichols — the 8-time Grammy-winning engineer known for his work with Steely Dan, John Denver, and so many others — I went deeper into sound. I completed 186 hours of sound therapy training through Globe Sound Institute and began working with vibration, resonance, somatic release, and the nervous system.

In 2026, I produced and performed what may have been the first-ever sound bath at NAMM, one of the world’s largest music trade shows — bringing nervous system restoration into the center of the music products industry.

Then I created Hatchet Granny, a gothic botanical zero-proof beverage brand born from grief, humor, sobriety, plant medicine, and the refusal to become boring after pain.

Now I help brands, artists, founders, and cultural projects build from the inside out — starting with identity, then translating that into product, story, experience, and scale.

Whether you’re creating a beverage brand, booking a sound experience, exploring the Roger Nichols Archive, or trying to turn a wild idea into something tangible — I’d love to hear from you.

I work with founders, artists, brands, venues, wellness spaces, event producers, journalists, researchers, filmmakers, museums, and collaborators who care about culture, sound, story, and products that actually mean something.